1% of turnover
Not 1% of profit. Not 1% of margin. 1% of revenue, calculated annually and disbursed quarterly.
Giving Back
One per cent of every journey.
Forever.
Ascot Private commits 1% of turnover of annual turnover to the communities where we operate. Not per journey. Not optionally. Structurally, permanently, and transparently.
The Commitment
Three rules. Written down. Audited.
Audited disbursements
Annual transparency report published every March. We publish what we paid, where it went, and what it funded.
No journey fee
The contribution is structural — built into our pricing, not a per-traveller checkbox. Whether you book a single journey or twenty, the maths is the same.
Where the One Per Cent Goes
Two projects. Both local. Both audited.
iThemba scholars at the Sweetwaters classroom, after-school programme
Sweetwaters, KwaZulu-Natal · UK Charity 1137911
iThemba Projects
iThemba runs after-school programmes, scholarships, and tertiary mentorship for children in Sweetwaters, the rural community above Pietermaritzburg. The work is unsentimental: keep the children in school, support them through matric, place them in tertiary education or vocational training. Outcomes are measured in pass rates and university admissions, not photographs.
420Children in programme
Knysna soup kitchen volunteers preparing the weekly meal, kitchen interior
Knysna, Western Cape · Local community project
Knysna Soup Kitchen
A weekly soup kitchen serving the informal settlements above Knysna, run by local volunteers and supported by Ascot Tours since the 2017 fires. Not yet a registered NPO — funds are channelled through iThemba while registration completes.
600Weekly meals served
The contribution begins the moment you book.
One per cent of every Ascot Private journey reaches iThemba Projects and the Knysna Soup Kitchen within ninety days of departure.